Publications 

Keib, K., Wojdynski, B. W., Espina, C., Malson, J., Jefferson, B., & Lee, Y. I. (2022). Living at the speed of mobile: How users evaluate social media news posts on smartphones. Communication Research, 49(7), 1016-1032.

Lee, Y. I., Wojdynski, B., Keib, K., Jefferson, B. N., Malson, J., & Jun, H. (2022). Image framing, emoticons, and sharing intention for health-related posts on Facebook. Cyberpsychology, Behavior, and Social Networking, 25(2), 140-146.

Sun, S., Wojdynski, B., Binford, M. T., & Ramachandran, C. (2022). How multitasking during video content decreases ad effectiveness: The roles of task relevance, video involvement, and visual attention. Journal of Promotion Management, 28(1), 91-109.

Binford, M. T., Wojdynski, B. W., Lee, Y. I., Sun, S., & Briscoe, A. (2021). Invisible transparency: Visual attention to disclosures and source recognition in Facebook political advertising. Journal of Information Technology & Politics, 18(1), 70-83.

Choi, D., Bang, H., Wojdynski, B. W., Lee, Y. I., &Keib, K. M. (2018). How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content. Journal of Interactive Marketing, 42(1), 18-31.

Wojdynski, B. W., Binford, M. T., & Jefferson, B. N. (2019). Looks real, or really fake? Warnings, visual attention and detection of false news articles. Open Information Science, 3(1), 166-180.

Bang, H., Choi, D., Wojdynski, B. W., & Lee, Y. I. (2019). How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism. International Journal of Advertising, 38(8), 1116-1138.

Keib, K., Espina, C., Lee, Y. I., Wojdynski, B. W., Choi, D., & Bang, H. (2018). Picture this: The influence of emotionally valenced images, on attention, selection, and sharing of social media news. Media Psychology, 21(2), 202-221.

Wojdynski, B. W., Bang, H., Keib, K., Jefferson, B. N., Choi, D., & Malson, J. L. (2017). Building a better native advertising disclosure. Journal of Interactive Advertising, 17(2), 150-161.

Wojdynski, B. W.,& Bang, H. (2016). Distraction effects of contextual advertising on online news processing: an eye-tracking study. Behaviour & Information Technology, 35(8), 654-664.

Bang, H., & Wojdynski, B. W. (2016). Tracking users' visual attention and responses to personalized advertising based on task cognitive demand. Computers in Human Behavior, 55, 867-876.