The Digital Media Attention and Cognition Lab (DMAC Lab) is dedicated to the study of human behavior during media processing. We utilize state-of-the-art technology to study how message design affects consumers' visual attention and emotional responses to media. We are housed in the Grady College of Journalism and Mass Communication at the University of Georgia, and located on the 5th Floor of the Journalism Building in Suite 503.

Our research is team-led, team-conducted, and team-written, and our research docket is set by both the PI and the graduate student lab members. Most of our studies fall under 5 focal areas:

• Attention and Emotion in Health Communication
• News Design, Knowledge and Trust
• Selective Attention to Social Media
• Native and Covert Advertising
• Information Transparency and Consumer Understanding

The director and PI of the DMAC Lab is Dr. Bartosz (Bart) Wojdynski (Ph.D., University of North Carolina, 2011). He has authored more than 30 peer-reviewed journal articles on psychological effects of digital media, and his research has received funding from the Online News Association, American Press Institute, American Academy of Advertising, The Trust Project, and the Arthur W/ Page Center for Integrity in Public Communication, among others.